KBEAUTY.NG – BRAND LAUNCH + INFLUENCER CAMPAIGN

KBeauty.NG prides itself as the 1st Exclusive Korean Beauty Store in Nigeria. Amidst the myriad of available online beauty stores, KBeauty.NG wanted to launch and be known for stocking exclusively Korean skincare products.

 

CHALLENGE

As a new brand, KBeauty.NG needed a strategy that could deliver on creating awareness of the new beauty store in town with products uniquely stocked directly from Korea.

 

TARGET

Skincare enthusiasts who love to enjoy the pampering and luxurious experience that comes with using skincare products.

 

SOLUTION AND EXECUTION

Our solution was to engage a niche influencer to create long-form blog content, social media posts (photos and videos) to communicate the extensive list of products in stock and to highlight customer service to be enjoyed by the target.